Spotify Experimenting with AI-Curated Playlists

Spotify is experimenting with AI-powered feature that generates playlists from text prompts. It’s available under Your Library after tapping the plus sign to create a new playlist, available as an option. TechCrunch says Spotify has confirmed the testing of AI playlists. In a TikTok video, the feature’s in-app description reads, “Turn your ideas into playlists using Al,” and offers prompts like “Get focused at work with instrumental electronica,” “Fill the silence with background cafe music,” “Get pumped up with fun, beat, and positive songs,” and “Explore a niche genre like Witch House.” Based on the video, Spotify AI generated a “Witch House Exploration playlist.” Spotify didn’t reveal any plans for the public release of the AI playlists. They said, “We routinely conduct a number of tests. We don’t have anything further to share at this time.” Spotify could include these AI features to entice users to pay for a more expensive subscription tier if it eventually launches. Earlier this year, Spotify launched an AI DJ feature powered by OpenAI tech. Spotify CEO Daniel Ek said that the company could use AI to “contextualize and personalize content” in a July earnings call.