YouTube Updates Policy to Monetize Breastfeeding and Twerking Content

YouTube has updated its policy to allow monetization of certain breastfeeding videos, as long as they include contextual reference to breastfeeding and feature a child in the scene. The updated policy now allows videos that show the mother’s areola or demonstrate how to use a breast pump with visible nipples to earn money from ads. Previously, videos with exposed nipples could not earn money on the platform, but YouTube reconsidered after receiving feedback on how helpful they are for parents.

In addition to the changes regarding breastfeeding content, YouTube has also revised its guidelines for “non-sexually graphic dancing.” Creators can now earn money for videos featuring dance moves like twerking and grinding, as long as they do not focus deliberately on extreme minimal clothing or on specific body parts like breasts, butt, and genitalia. Videos that mimic sexual acts or grab a partner’s genitalia while dancing are also not eligible for monetization. However, videos that feature fleeting minimal clothing or fleeting caresses of sexual body parts, as well as those that mimic or simulate sexual acts in a professional setting, such as a dance studio, are allowed to earn money. YouTube is currently reviewing existing content to determine if it is eligible for monetization under the new rules and will enable ads for content that adheres to its advertiser-friendly guidelines.