Apple has initiated a new App Store feature called “contingent pricing” to offer discounts to customers who already have subscriptions to other services. This feature will be piloted with a select group of participants before being rolled out to more developers. The new feature will allow developers to give discounted subscription prices to customers who are already subscribed to a different service, whether from the same developer or a competitor. Apple has stated that these competitive discounts will be visible both on the App Store and in off-platform marketing channels. This move comes amidst ongoing scrutiny of Apple’s practices with the App Store and in-app purchases. In response to this, Apple is working on ways to improve its relationship with developers and will release more information on the new program next month.
Apple explores feature to empower App Store developers with competitive subscription pricing
