Instagram is adding two-second looping videos and direct replies to Notes, the status update-like feature at the top of users’ inboxes. The feature was first introduced as a way to share quick text updates with mutual followers and close friends. Now, users can share 2-second looping videos in the space, appearing at the top of friends’ inboxes in place of their normal profile photo. Meta is also adding the ability for people to interact with their friends’ notes similar to responding to a Stories post. Tapping on a note brings up a shortcut to reply with a GIF, sticker, voice note, photo, or text, which are routed to users’ inboxes alongside other messages. Meta has been looking for low-pressure ways to encourage users to share on its apps, including with smaller groups of friends. It recently rolled out the ability to feed posts and Reels with “close friends” only and is working on a feature called “flipside,” which could offer a directly in users’ profiles.
Instagram introduces two-second looping videos to Notes feature
