Audio device leader Rode has acquired rival company Mackie, creating a pro audio and streaming powerhouse. Rode, known for pro-level audio devices, has now turned its focus to the streaming market. Their products, like the PSA1+ boom arm, are popular among live streamers.
Mackie, known for affordable mixers and PA systems, has also moved into the streamer/creator space with consumer-grade streaming mixers and monitor controllers. Despite this shift, the company still produces pro audio gear.
The streaming space is more lucrative than pro audio, making the acquisition strategic. The new Rode/Mackie company will compete with companies like Elgato, known for their Stream Deck controller. Rode and Mackie both have products targeted at streamers, potentially challenging Elgato’s dominance and providing competition for companies like Razer.
In the pro audio space, Rode/Mackie will continue to be competitive against companies like Shure and Tascam. The merged entity will cater to “up-and-coming content creators to professionals working in live production and everyone in-between,” according to Rode’s parent company, Freedman Group.
