Ford’s F-150 Lightning electric pickup will see a significant price increase for 2024. According to a report from The Detroit Free Press, the base model will rise from $49,995 to $54,995, excluding delivery charges and incentives. The XLT model will increase by a substantial $10,000 to $64,995. However, there is good news for buyers interested in premium versions of the F-150 Lightning. The Platinum model with a 300 mile range will drop from $91,995 to $84,995, and the price for the Platinum Black model will fall $5,000 to $92,995.
Ford also introduced a new model, the F-150 Lightning Flash, which includes tech features like an extended-range battery with 320 miles of range, BlueCruise hands-free highway driving, and a standard 15.5-inch touchscreen. However, Ford has also discontinued two models from the lineup, the 240-mile range Lariat and the 320-mile range XLT 312.
Ford CEO Jim Farley stated that the company is cutting down on the number of Lightning models to improve quality and sales growth. Ford was one of the few automakers that retained the full $7,500 tax credit for the F-150 Lightning, which is America’s best-selling electric pickup. However, sales of Ford’s electric offerings have been relatively weak, resulting in a $3.1 billion loss for the company. This article may contain affiliate links that could result in commission upon purchase.