YouTube is taking steps to combat AI misuse and misinformation. New policies will address transparency in videos made using AI and the issue of deepfakes. It will be possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual. Individuals can submit removal requests through YouTube’s privacy request process. YouTube will weigh the decision based on whether it’s satire or if the person can be uniquely recognized. Musicians or their representatives can also request the removal of any content using AI to mimic their voice. These policies come at a time when deepfakes are being widely shared, including sexualized recreations of influential women. YouTube will also ensure that any altered or synthetic content is labeled as such. Creators will have new options to disclose this information and could face repercussions if they don’t comply. Viewers will see a banner in the description stating the content is “altered or synthetic,” with the option to learn more. YouTube might still take down AI-created videos with disturbing content, regardless of proper labeling.
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